I've spent 12(ish) years in media and tech, sometimes as a journalist, a (subpar) developer, and now as a product manager.
Over that time, I've picked up some useful frameworks. I am relatively confident in my decisions on what should be grown and how to grow it (backed by a large corpus of failures).
My playbook works; it's constantly refined; and it's profitable for myself and others.
But, if ChatGPT (especially with Bing) is the flare that signals massive change is near—and I am certain it is—there are two realities that I need to face:
- My playbook, from now on, should be used to extract maximum value from the Internet economy as we know it today. And whatever additional energy I put into improving my current playbook should be quick to implement and have very clear ROI.
- I need to create a new corpus of failure. I know large scale change is coming, but I am not a seer on how to take advantage of that change. So I guess it's a good thing I have always been a bit unsteady on my feet.
I think it's worth noting that I am not saying I am "starting over." I would be doing myself a disservice.
New technology hasn't magically whisked away the effort I've put into working with smart people, quickly gather the right resources to get to where I need to go, or the ability to fail for a very long time and still know there's a light at the end of the tunnel.